Search Engine Marketing: 101

The marketing strategy of any company has a lot to do weather it is a success or failure. The best products can fail and the lesser products can grow tremendously overnight, mainly because of a really good marketing strategy. On the web, there are lots of people doing business through selling a numerous products. In this Internet age, to be successful in any business it is vital to have a web presence. You need the best marketing strategies to market your goods really well on the web. Using affordable search engine marketing is the best way to go about the marketing strategy on the web.

Businesses usually work on a monthly budget. Affordable search engine marketing is one of the ways to get targeted users that are looking for what you are selling or offering. If you have a web presence for your business, then you need to tell everyone all about your site. How can anyone come to your website if they do not know it exists? You can try search engine optimization, but it is a slow and tedious process, with no real metric on how many users will come to your site. In search engine marketing you can commence pay per click advertising, affiliate marketing programs, Internet marketing and content optimization and management, which will guarantee that you receive visitors to your site, and you can control how much money you are willing to pay for each visitor or per sale

There are some ethical and unethical methods that can be used for promotion. It is up to you to decide what measures you want to adopt for popularizing your business. It all boils down to adopting the most effective search engine marketing strategy. Online visitors use the help of search engines to find anything online. So you must realize how important it is for your site to rank at the top of major search engines.

Before you actually go about starting any website business, you must conduct research properly. Conducting research means that you decide on a budget, decide on the marketing strategy and also find out who the target audience of your product it. Also through the research, find out what marketing strategy is working and what is not working. While choosing your marketing strategy, keep in mind the choice and preference of your target audience. What is the use of any search engine marketing strategy if you are not able to reach out to your prospective clients?

Having lots of optimized and relevant content is an great search engine marketing strategy that can be very easily adopted and implemented by anyone. Undertaking affordable search engine marketing helps your business in two ways. First of all you can afford the marketing strategy within your limited budget. Secondly you adopted those marketing strategies that are bound to bring positive results to your business. There is a huge competition on the web and adopting affordable search engine marketing is the best way of going about it and coming out on top.

If you need search engine optimization help, website design/development, or a mobile app, contact me today!!

Thank you,

Vince Rositano


With more than a million apps on both the iTunes Store, users have less and less time to make the decision of downloading or not your app. When users browse or search the iTunes app store, their first  impression of your app is your app icon. You would be surprised at how much of an affect an app icon can have on the success or failure of the app itself.  The app store listing in general plays in here, but the icon is the first place that you will lose users.  Here are some tips:

  • Don’t use words
  • Don’t standard gloss
  • Keep it simple, boil down your app to one simple thing
  • Simple flat vector based design

You should create several icons and run polls or ask for feedback from family and friends. You will be surprised at the results. The best converting icon often times is not the one you thought it would be.

Also, take the app store screen from your category’s top 100 apps and insert your icon into it  When you see it amongst the other top apps, you want it to stand out and to create enough curiosity to click on it to find out more.

Good luck creating you app icon, and remember, don’t rush through this, as it will have a huge impact on its success or failure!


Vince Rositano
Vince Rositano Designs logo

Master Mobile Marketing

Vince Rositano Mobile MarketingCurrently, the App Store has around 1 million apps, and it adds about 20,000 apps per month. In total, there have been over 50 billion app downloads. The Google Play Store has over 1 million apps, and there have been over 50 billion downloads. So, it’s a big market with a large user base for both iOS and Android.

If you’re curious about how to promote your mobile app, this article is for you. In this post is a compiled list of resources that you can learn from and use.

Read Here…

Vince Rositano
Vince Rositano Designs logo

Custom Website Design and Development

I specialize in wordpress website design, installation, and development.  My expertise includes mobile and responsive websites that automatically adjust based on the screen size that it is being used on. I also develop custom mobile apps for IOS or android, let me know what you are looking for and I will work with you on your budget and timeline.

Vince Rositano
Vince Rositano Designs