HOW TO DESIGN A GREAT APP ICON FOR APP STORE OPTIMIZATION

With more than a million apps on both the iTunes Store, users have less and less time to make the decision of downloading or not your app. When users browse or search the iTunes app store, their first  impression of your app is your app icon. You would be surprised at how much of an affect an app icon can have on the success or failure of the app itself.  The app store listing in general plays in here, but the icon is the first place that you will lose users.  Here are some tips:

  • Don’t use words
  • Don’t standard gloss
  • Keep it simple, boil down your app to one simple thing
  • Simple flat vector based design

You should create several icons and run polls or ask for feedback from family and friends. You will be surprised at the results. The best converting icon often times is not the one you thought it would be.

Also, take the app store screen from your category’s top 100 apps and insert your icon into it  When you see it amongst the other top apps, you want it to stand out and to create enough curiosity to click on it to find out more.

Good luck creating you app icon, and remember, don’t rush through this, as it will have a huge impact on its success or failure!

 

Vince Rositano
vince@vincerositano.com
Vince Rositano Designs logo

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